商標(biāo)翻譯需要充分了解到商標(biāo)用詞的特殊性，以及民族文化及審美差異等因素，下面圖書翻譯公司給大家說說商標(biāo)翻譯有什么原則?

　　Trademark translation needs to fully understand the particularity of trademark terms, as well as the national culture and aesthetic differences and other factors. Now the book translation company to tell you what principles of tradem商標(biāo)翻譯有什么原則？
　　商標(biāo)翻譯需要充分了解到商標(biāo)用詞的特殊性，以及民族文化及審美差異等因素，下面圖書翻譯公司給大家說說商標(biāo)翻譯有什么原則?
　　Trademark translation needs to fully understand the particularity of trademark terms, as well as the national culture and aesthetic differences and other factors. Now the book translation company to tell you what principles of trademark translation?
　　1、文化性原則
　　1. Cultural Principles
　　商品譯名要適應(yīng)譯入語消費者心理、風(fēng)俗習(xí)慣和道德觀念，“客隨主便，入鄉(xiāng)隨俗”， 要考慮銷售地的歷史、文化、風(fēng)俗，而不是遵從源語的文化風(fēng)俗。
　　The translation of commodity names should be adapted to the psychology, customs and moral concepts of consumers in the target language, and the history, culture and customs of the place of sale should be taken into account instead of following the cultural customs of the source language.
　　2、優(yōu)勢性原則
　　2. Principle of Advantage
　　商標(biāo)是商品參與市場競爭的重要工具，知名度越高越好。商標(biāo)用語要突出商品的優(yōu)勢和特色，使消費者一看就會產(chǎn)生信任，過目不忘，產(chǎn)生強烈的購買欲望。譯者要深入研究商品的產(chǎn)地、質(zhì)量、作用、性能、工藝水平、文化情調(diào)、市場定位和信譽，才能創(chuàng)出既符合商標(biāo)所有人的初衷，又體現(xiàn)商品特色譯名。
　　Trademark is an important tool for commodities to participate in market competition. The higher the popularity, the better. Trademark terms should highlight the advantages and characteristics of commodities, so that consumers will have trust at a glance, never forget, and have a strong desire to buy. Translators should make a thorough study of the origin, quality, function, performance, technological level, cultural sentiment, market positioning and reputation of commodities in order to create translations that not only conform to the original intention of trademark owners, but also reflect the characteristics of commodities.
　　3、審美性原則
　　3. Aesthetic Principle
　　翻譯是審美主體(譯者)通過審美中介(譯者的審美意識)將審美客體(原文)轉(zhuǎn)換成另一種審美客體(譯文)的一種審美活動。這就要求譯者在翻譯時能給讀者提供一個與原文審美效果相等的審美客體，以讓譯文讀者通過自己的知識和經(jīng)驗來譯文作品的審美價值。商標(biāo)的譯名應(yīng)具有通俗美，簡潔美，奇特美，音韻美，和意境美。
　　Translation is an aesthetic activity in which the aesthetic subject (translator) transforms the aesthetic object (original text) into another aesthetic object (translation) through the aesthetic intermediary (translator's aesthetic consciousness). This requires the translator to provide the reader with an aesthetic object equal to the aesthetic effect of the original text, so that the translator can use his knowledge and experience to realize the aesthetic value of the translated works. The translation of trademarks should have the beauty of popularity, conciseness, peculiarity, rhyme and artistic conception.
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商標(biāo)翻譯有什么原則？
　　商標(biāo)翻譯需要充分了解到商標(biāo)用詞的特殊性，以及民族文化及審美差異等因素，下面圖書翻譯公司給大家說說商標(biāo)翻譯有什么原則?
　　Trademark translation needs to fully understand the particularity of trademark terms, as well as the national culture and aesthetic differences and other factors. Now the book translation company to tell you what principles of trademark translation?
　　1、文化性原則
　　1. Cultural Principles
　　商品譯名要適應(yīng)譯入語消費者心理、風(fēng)俗習(xí)慣和道德觀念，“客隨主便，入鄉(xiāng)隨俗”， 要考慮銷售地的歷史、文化、風(fēng)俗，而不是遵從源語的文化風(fēng)俗。
　　The translation of commodity names should be adapted to the psychology, customs and moral concepts of consumers in the target language, and the history, culture and customs of the place of sale should be taken into account instead of following the cultural customs of the source language.
　　2、優(yōu)勢性原則
　　2. Principle of Advantage
　　商標(biāo)是商品參與市場競爭的重要工具，知名度越高越好。商標(biāo)用語要突出商品的優(yōu)勢和特色，使消費者一看就會產(chǎn)生信任，過目不忘，產(chǎn)生強烈的購買欲望。譯者要深入研究商品的產(chǎn)地、質(zhì)量、作用、性能、工藝水平、文化情調(diào)、市場定位和信譽，才能創(chuàng)出既符合商標(biāo)所有人的初衷，又體現(xiàn)商品特色譯名。
　　Trademark is an important tool for commodities to participate in market competition. The higher the popularity, the better. Trademark terms should highlight the advantages and characteristics of commodities, so that consumers will have trust at a glance, never forget, and have a strong desire to buy. Translators should make a thorough study of the origin, quality, function, performance, technological level, cultural sentiment, market positioning and reputation of commodities in order to create translations that not only conform to the original intention of trademark owners, but also reflect the characteristics of commodities.
　　3、審美性原則
　　3. Aesthetic Principle
　　翻譯是審美主體(譯者)通過審美中介(譯者的審美意識)將審美客體(原文)轉(zhuǎn)換成另一種審美客體(譯文)的一種審美活動。這就要求譯者在翻譯時能給讀者提供一個與原文審美效果相等的審美客體，以讓譯文讀者通過自己的知識和經(jīng)驗來譯文作品的審美價值。商標(biāo)的譯名應(yīng)具有通俗美，簡潔美，奇特美，音韻美，和意境美。
　　Translation is an aesthetic activity in which the aesthetic subject (translator) transforms the aesthetic object (original text) into another aesthetic object (translation) through the aesthetic intermediary (translator's aesthetic consciousness). This requires the translator to provide the reader with an aesthetic object equal to the aesthetic effect of the original text, so that the translator can use his knowledge and experience to realize the aesthetic value of the translated works. The translation of trademarks should have the beauty of popularity, conciseness, peculiarity, rhyme and artistic conception.
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ark translation?

　　1、文化性原則

　　1. Cultural Principles

　　商品譯名要適應(yīng)譯入語消費者心理、風(fēng)俗習(xí)慣和道德觀念，“客隨主便，入鄉(xiāng)隨俗”， 要考慮銷售地的歷史、文化、風(fēng)俗，而不是遵從源語的文化風(fēng)俗。

　　The translation of commodity names should be adapted to the psychology, customs and moral concepts of consumers in the target language, and the history, culture and customs of the place of sale should be taken into account instead of following the cultural customs of the source language.

　　2、優(yōu)勢性原則

　　2. Principle of Advantage

　　商標(biāo)是商品參與市場競爭的重要工具，知名度越高越好。商標(biāo)用語要突出商品的優(yōu)勢和特色，使消費者一看就會產(chǎn)生信任，過目不忘，產(chǎn)生強烈的購買欲望。譯者要深入研究商品的產(chǎn)地、質(zhì)量、作用、性能、工藝水平、文化情調(diào)、市場定位和信譽，才能創(chuàng)出既符合商標(biāo)所有人的初衷，又體現(xiàn)商品特色譯名。

　　Trademark is an important tool for commodities to participate in market competition. The higher the popularity, the better. Trademark terms should highlight the advantages and characteristics of commodities, so that consumers will have trust at a glance, never forget, and have a strong desire to buy. Translators should make a thorough study of the origin, quality, function, performance, technological level, cultural sentiment, market positioning and reputation of commodities in order to create translations that not only conform to the original intention of trademark owners, but also reflect the characteristics of commodities.

　　3、審美性原則

　　3. Aesthetic Principle

　　翻譯是審美主體(譯者)通過審美中介(譯者的審美意識)將審美客體(原文)轉(zhuǎn)換成另一種審美客體(譯文)的一種審美活動。這就要求譯者在翻譯時能給讀者提供一個與原文審美效果相等的審美客體，以讓譯文讀者通過自己的知識和經(jīng)驗來譯文作品的審美價值。商標(biāo)的譯名應(yīng)具有通俗美，簡潔美，奇特美，音韻美，和意境美。

　　Translation is an aesthetic activity in which the aesthetic subject (translator) transforms the aesthetic object (original text) into another aesthetic object (translation) through the aesthetic intermediary (translator's aesthetic consciousness). This requires the translator to provide the reader with an aesthetic object equal to the aesthetic effect of the original text, so that the translator can use his knowledge and experience to realize the aesthetic value of the translated works. The translation of trademarks should have the beauty of popularity, conciseness, peculiarity, rhyme and artistic conception.

中譯國際翻譯（北京）有限公司
China International Translation service Co., Ltd.